About the Certification Program

The asthma & allergy friendly™ Certification Program, administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization Allergy Standards Limited (ASL), is an independent program created to scientifically test and identify consumer products that are more suitable for people with asthma and allergies.

About AAFA

The Asthma and Allergy Foundation of America (AAFA) is the leading national nonprofit organization fighting asthma and allergic diseases.  AAFA provides free information, conducts educational programs, fights for patients’ rights, and funds research to find better treatments and cures.  www.aafa.org

About ASL

Allergy Standards Limited (ASL) is a physician led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients.  ASL’s management team possesses specialist skills in a variety of medical fields including asthma and other allergic diseases.  www.allergystandards.com

Brian has a strong background in sales and marketing and is the Brand Manager in the United States for the asthma & allergy friendlyTM Certification program. He has a track record in developing successful marketing strategies and advertising campaigns with a focus on global marketing and international trade.

Brian has an MBA from the George Washington University and a BS in biological sciences from the University of Mississippi. Brian has worked as a Senior Sales Consultant in speciality sales for Novatis pharmaceuticals, a Field Training Manager for Allergan pharmaceuticals and Johnson and Johnson. Brian also has extensive experience in the real estate sector, with a successful track record in creating multi media marketing campaigns.

Stuart Cranmer

Stuart Cranmer is General Manager,  ASL. He joined ASL with over 25 years of senior management in the healthcare sector. He initially trained in the UK’s National Health Service in clinical biochemistry where he developed particular interests in immunology and immunological methods, and developed his philosophy on service delivery.

Since moving into the commercial world in 1985, Stuart has held various senior commercial positions. He has managed the starting-up, consolidation, re-direction and development of operations in domestic and international markets for several life sciences companies. He is registered on the Mentor Network for developing businesses with Enterprise Ireland.

Stuart is a Fellow of the Institute of Sales and Marketing Management and of the Institute of Biomedical Sciences. He is also a Member of the Institute of Biology, with chartered biologist and scientist status. 

Mike Tringale M.S.M.

Mike Tringale is Director of External Affairs for the Asthma and Allergy Foundation of America® (AAFA), www.aafa.org, a consumer and patient advocacy organization serving more than 60 million people with asthma and allergies.

Mike is AAFA's national spokesperson and represents the Foundation to the media. Mike regularly appears in broadcasts for CNN, Headline News, AP Radio Network as well as for ABC, NBC, CBS and FOX television affiliates to discuss asthma and allergy issues. He is frequently included in articles by USA Today, Wall Street Journal, Washington Post, HealthDay, WebMD and others.

In addition to marketing, communications and fundraising for AAFA, Mike is responsible for the Foundation's print and online health publications. He has also written and edited articles for consumer health magazines such as Health Monitor, Coping Magazine and Asthma Magazine, as well as for medical periodicals such as Annals of Allergy, Asthma and Immunology and Academy News, the publication of the American Academy of Allergy, Asthma & Immunology.

Formerly, Mike was Director of Marketing and Communications for the Georgetown University Medical Center in Washington, DC, and Director of Marketing and Communications for the Brookings Institution, a public-policy think tank in Washington, DC. Over the past 18 years he has conducted research and public education on national health topics ranging from heart disease, stroke and mental retardation, as well as other health-related issues such as managed care, health service delivery and healthcare market behavior.

Mike earned his Master of Science degree in Marketing from Johns Hopkins University and a Certificate of Advanced Studies in International Business from Georgetown University. He earned his Bachelor of Science degree in Business Administration from Mary Washington College.

Board of Directors